If you look at your feet or those of passersby, chances are you'll spot an air bubble. For nearly 40 years, the Nike Air Max line has reigned supreme in sneaker culture.
But be warned, saying "I want Air Max" is like saying "I want a car." There's a world of difference between the understated silhouette of the Air Max 1 and the aggressive lines of the TN . History, comfort, style: here's the definitive guide to navigating Oregon's most famous family and finding the perfect pair to match your style this year.
The Visible Revolution: It all started in Paris
The story is well-known, but it's essential. In 1987, Tinker Hatfield , an architect who became a designer for Nike, visited the Centre Georges Pompidou in Paris. He was fascinated by this building that displayed its "guts" (pipes, escalators) on the outside.
He then had a crazy idea: what if we showed off the cushioning technology instead of hiding it? The legend was born.
The 4 Pillars of the Air Max Range
Although dozens of models exist, four silhouettes dominate the market in 2026.
Nike Air Max 1: The Pioneer (1987)
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The Style: Retro-running, clean, elegant.
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Who are they for? They're the easiest pair to wear. They go just as well with raw denim as with summer shorts. They're the choice of purists and vintage enthusiasts.
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The key information: This was the first shoe to feature the air bubble. Without it, nothing else exists.
Nike Air Max 90: The Best-Seller (1990)
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The Style: More dynamic, more "chunky" (massive) than the 1. It embodies speed with its flowing lines.
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Who is it for? For those seeking ultimate comfort and a robust shoe for everyday wear. The "Infrared" colorway remains a true classic.
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Key info: Originally called Air Max III, it was renamed "90" when it was re-released in 2000.
Nike Air Max 95: The Anatomical Monster (1995)
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The Style: Brutal, futuristic. It's the first to have air bubbles in the front of the foot.
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Who is it for? Fans of cutting-edge streetwear.
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Key info: Designer Sergio Lozano drew inspiration from human anatomy: the sole is the spine, the lace loops are the ribs, and the mesh represents the skin.
Nike Air Max Plus (TN): The Rebel (1998)
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The Style: Aggressive, technical, "mean".
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For whom? Long reserved for the "street", it is now the icon of global urban fashion.
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Key info: Its "Tuned Air" technology offers superior stability, and its design is inspired by Florida sunsets and palm trees (the plastic cage).
Size and Comfort Guide: The Generations' Battle
This is where many buyers go wrong. Not all Air Max shoes fit the same.
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Air Max 1 & 90: They generally fit true to size (your usual size). The comfort is firm but stable. Ideal for all-day walking.
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Air Max 95: Note that it runs small and tight . Due to its thick padding and layered materials, it is often advisable to order half a size up.
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Air Max Plus (TN): It's narrow . If you have wide feet, the plastic cage might cause discomfort. Aim for half a size up for a more comfortable fit.
New Arrivals: Air Max Dn and Pulse
Nike doesn't just live in the past. In 2024/2025, the brand launched the Air Max DN with its "Dynamic Air" technology (dual-pressure air bubbles). These modern models offer much softer and more "cloudy" cushioning than the older models from the 90s. If you're looking for a futuristic walking experience, these are the models to check out.
How to wear your Air Max in 2026?
Versatility is the key word.
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Casual Chic Look: A pair of white/grey Air Max 1s , rolled-up beige chinos, and a simple t-shirt. It's the perfect all-rounder.
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Y2K Streetwear Look: Air Max 95s or TNs , wide-leg cargo pants or a technical tracksuit. The goal is to highlight the "technological" aspect of the footwear.
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Summer Look: Air Max 90s with white knee-high socks and fleece shorts. A timeless classic.
Conclusion: A matter of taste
Choosing an Air Max is choosing your side. Are you more Team History (Air Max 1 & 90) with a retro and laid-back style, or Team Innovation (TN & 95) with a bolder and street look?
Whatever your preference, the air bubble isn't about to burst. Year after year, it remains the ultimate signature of sneaker culture.
