Air Jordan 1 High
Created by Peter Moore in 1985, the Air Jordan 1 High is the sneaker that started it all. Michael Jordan's first signature model with Nike, it was immediately banned by the NBA for violating the color code — a $5,000 fine per game that Nike gladly paid, turning the controversy into a legendary marketing operation.
With its premium leather upper, high-top collar, and Air technology in the sole, the Jordan 1 High laid the foundation for an empire. The original colorways— Chicago , Bred , Royal Blue , Shadow —have become grails that continue to thrill collectors with each re-release.
Over the decades, the silhouette has been elevated by exceptional collaborations: Off-White and Virgil Abloh, Travis Scott with the inverted Swoosh, Union LA , Dior , and the Lost and Found edition, which recreates the effect of a pair found in a warehouse. Each release is an event.
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